| Investigate successful interactive TV services. What is driving
to people to keep pushing the red button?
|
| Compare and contrast the successes and failures to learn lessons about
future developments of interactive services.
|
| Produce a product for use with mobile phones and/or interactive TV that
draws on the lessons learned.
|
| Evaluate the success or failure of the work and revaluate the reasons
for success and failure of interactive services. |